EaseMyTrip 2.O

  EaseMyTrip 2.0 , launched in 2025, marks a transformative shift in the company’s strategy by embracing AI-driven innovation and diversified travel-tech investments. Under this new initiative, EaseMyTrip is leveraging artificial intelligence to personalize user experiences, enhance operational efficiency, and scale its offerings beyond traditional travel bookings. AI is being used extensively to automate customer service via chatbots, predict airfare trends for smarter pricing, recommend tailored holiday packages, and optimize logistics across bookings, cancellations, and refunds. More significantly, EaseMyTrip 2.0 also includes an investment wing— EMT Invest —which focuses on acquiring up to 49% equity in profitable, founder-led businesses that align with travel and allied sectors such as air ambulances, private charters, luxury tourism, and mobility services. These investments are powered by data-driven decision-making and AI tools that assess profitability, growth potential, an...